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New Trustee

Tracy BarashTracy M. Barash

1989, B.S. Whitman School of Management

Barash is vice president of global franchise management for Turner’s Cartoon Network. She is responsible for developing strategic plans for such key network brands such as "The Powerpuff Girls," and "Ben 10" to maximize revenue across platforms for long-term growth.  From 2008-14, she was vice president of brand development for Cartoon Network and Boomerang. She played a leadership role in the Cartoon Network and Boomerang global rebrands and oversaw pro-social marketing programs.
Previously at Warner Bros. Consumer Products, Barash was director of global themed entertainment. She was a key member of the team that launched "The Wizarding World of Harry Potter" at Universal Orlando and "Harry Potter: The Exhibition," a global museum tour.
Barash is a member of Syracuse University's Atlanta Regional Council. She is also a student mentor for the Martin J. Whitman School of Management and has volunteered as an alumni representative for the Office of Admissions. Barash joined the Syracuse University Alumni Association Board in 2010, and has served as awards committee chair, philanthropy committee chair, nominating committee chair and vice president. Most notably, she worked closely with the board's clubs committee on the successful "I'm In" fundraising campaign for Syracuse Athletics. She earned a bachelor's degree in marketing management at the Whitman School and an M.B.A. from the Goizueta Business School at Emory University.